Apple

Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company’s best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.

As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. It is the largest publicly traded company in the world by market capitalization, overtopping ExxonMobil by some $150 billion, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011.


Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.However, the company has received widespread criticism for its contractors’ labor, and for its environmental and business practices.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,the company was named Apple Computer, Inc. for its first 30 years. The word “Computer” was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.


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